Case Study

Passionate about our work, we are a little "Mad" about what we do. Our commitment is not just to deliver services but to create value for our clients.

Case Study

Passionate about our work, we are a little "Mad" about what we do. Our commitment is not just to deliver services but to create value for our clients.

Client

Asia TV USA

Service Type

FM Radio Ads

About Asia TV USA

Asia TV USA Ltd. operates as a local television broadcasting company, catering to the Indian audiences in the USA and Canada regions. MadAd Marketing was approached to create radio spots for its relaunch campaign.

Challenges & objectives

Asia TV USA wanted to announce the launch of Zee channels on Spectrum via FM channels catering to Indian listeners.

Strategy

Proposed a communication approach focused on nostalgia, as these channels were previously broadcasted in the US region but were discontinued for over six months due to distribution difficulties.

Result

Produced 3 radio spots for Asia TV USA around the nostalgia route.